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Visitor spending in Chatham County climbed 4.6 percent in 2010

Posted Friday, August 19, 2011

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Pittsboro, NC - The North Carolina Division of Tourism, Film and Sports Development announced that visitors to Chatham County spent $25.03 million in 2010, an increase of 4.6% from 2009. This shows an increase in tourism dollars despite the slow economic situation.

“To attract overnight visitors, Chatham County relies on an array of tourism assets that appeal to a diverse group, such as varied types of lodging, good value vacations, nature-based sights and excellent proximity to regional attractions.” said Neha Shah, director of the Pittsboro-Siler City Convention & Visitors Bureau (CVB), which serves the entire county.

The report noted the following Chatham County tourism highlights for 2010:


  • The travel and tourism industry directly employed more than 160 people in Chatham County.
  • Total payroll generated by the tourism industry in Chatham County was $3.03 million.
  • State tax revenue generated in Chatham County totaled $1.59 million.
  • Approximately $480,000 in local sales and property tax revenue were generated by tourism businesses, equivalent to $32.41 in taxes per county resident.

So far, the Convention & Visitors Bureau has received 11 destination marketing awards, including multiple awards for the electronic newsletter and innovation awards in social media. “We have focused on packing as many resources as possible on our website at for potential and existing visitors. We are focusing on day trip visitors as well as overnight guests,” said Shah.

Other accomplishments of the Pittsboro-Siler City CVB include:

  • Creating the Heart of Carolina Bed & Breakfast Trail, which links local wineries to regional tourism wine trails;
  • Developing skills and resources to help local tourism-related businesses with their marketing and services, including teaching them how to use social media to promote their services; and
  • Developing and using social media, such as Facebook, Twitter and Foursquare to bring tourism dollars to the county.

"We are a small one-person office with a limited budget competing with much larger tourism bureaus and attractions around the area,” Shah said. “It has been very beneficial to think regionally and collaborate regionally with surrounding communities that do have larger budgets.”

Gov. Beverly Perdue announced in March that visitors to North Carolina spent a record $17.0 billion in 2010, an increase of 9% from 2009. Each year, the North Carolina Division of Tourism, Film and Sports Development by the U.S. Travel Association compiles data on the economic impact of tourism and releases it a year later.

Major statewide statistics on tourism from the "2010 Economic Impact of Travel on North Carolina Counties" include:

  • The travel and tourism industry directly employees more than 183,000 North Carolinians.
  • The tourism industry generated nearly $1.5 billion in tax revenues. State tax revenue totaled $946 million through state sales and excise taxes, and taxes on personal and corporate income.
  • Approximately $544 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.
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Visitor spending in Chatham County climbed 4.6 percent in 2010

Related info:
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